1. Louis Vuitton

Louis Vuitton’s Year of the Rabbit items are classic and colourful. Photo: Louis Vuitton

Louis Vuitton presents a series of one-off accessories, from a range of scarves and necklaces to key rings. Many items take on the traditional red and gold New Year colour scheme, but there’s also a touch of bunny brown and pink thrown in for good measure.

Louis Vuitton’s 2023 Lunar New Year collection plays it safe for the most part. Photo: Louis Vuitton

For the Precious Rabbit LV Essential scarf, the fashion house’s iconic monogram is as classic as ever, but an embroidered leather bunny patch is the finishing touch that makes this accessory look cute, cheerful and delicate.

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2. Dior

Dior’s 2023 Lunar New Year collection had a little help from guest designer Eli Russell Linnetz. Photo: @Dior迪奥/Weibo

Dior Men’s artistic director Kim Jones and guest designer Eli Russell Linnetz continue the conversation they initiated at the Dior spring 2023 men’s show.

Dior’s 2023 Lunar New Year collection is among the season’s most bold. Photo: @Dior迪奥/Weibo

The collection features playful white rabbit patches on shirts and shorts, as well as on shirt jackets and jumpers. The look is festive, thanks to all the red, and this is one of the more fun and vibrant new year collections.

3. Fendi

Fendi’s 2023 Lunar New Year collection opts for an on-theme reinterpretation of the Fendi Roma logo. Photo: @Fendi/Weibo

Fendi’s 2023 Lunar New Year collection focuses on Marc Jacobs’ reinterpretation of the Fendi Roma logo in bold red and white – symbolising good luck and festivity – rather than rabbit elements.

Fendi’s 2023 Lunar New Year range opts for classic red and white. Photo: @FENDI/Weibo

The collection includes items such as a baguette bags, a poncho, a skirt, silk bandeau and more.

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4. Emporio Armani

Emporio Armani’s 2023 Lunar New Year clothing features a cookie mould-style logo that’s part heart, part rabbit. Photo: Emporio Armani

Emporio Armani, meanwhile, has chosen a cookie mould, heart-shaped design as its inspiration. The subtle rabbit icons have been incorporated into a number of casual wear pieces, from sweatshirt dresses and bomber jackets to T-shirts, jumpers and jogging bottoms.

The virgin wool jumper with jacquard, all-over Lunar New Year rabbit logo from Emporio Armani’s 2023 Lunar New Year collection. Photo: Emporio Armani

Our favourite? The black virgin wool jumper with jacquard all-over Lunar New Year rabbit logo in red. Simple, yes, but stylish and fun.

5. Ferragamo

A silk scarf from Ferragamo’s 2023 Lunar New Year range. Photo: Ferragamo

Italian luxury brand Ferragamo’s special Lunar New Year collection is among the most elegant of the luxury brand interpretations of the season. Painterly shirts, headscarves and credit card holders have all been designed by the brand’s creative director Maximilian Davis.

Ferragamo’s 2023 Lunar New Year collection features a red rabbit’s eye and was designed by Maximilian Davis. Photo: Ferragamo

Taking a striking – some might say terrifying – red-eyed rabbit as its main motif, the vivid, blood-red hue he’s selected for the collection enriches every item it touches, including a pair of all-red trainers. Elsewhere, a peach blossom motif adorns silk shirts and scarves for a more classical New Year look.

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6. Givenchy

Givenchy’s 2023 Lunar New Year collection is more classical and painterly than many of the other brands’. Photo: Givenchy

To celebrate the 100th anniversary of Disney and the upcoming Year of the Rabbit, Givenchy has released a unique collection of casual wear items featuring Oswald the Lucky Rabbit – Mickey Mouse’s predecessor.

Givenchy’s 2023 Lunar New Year collection features Disney’s oldest character, Oswald the Rabbit. Photo: Givenchy

The collection includes shirts, shorts and jackets, but also denim bags and jeans. Oswald and his girlfriend Ortensia gallivant through Paris on several of the more animated items too.

7. Burberry

Burberry’s 2023 Lunar New Year collection incorporates a couple of rabbit motifs. Photo: Burberry

Burberry has also launched a capsule collection for the Year of the Rabbit, capitalising on one or two rabbit motifs to decorate men, women and children’s clothing, as well as incorporating them onto scarves, sunglasses and other accessories.

Burberry’s 2023 Lunar New Year collection is a somewhat serious one. Photo: Burberry

One of the most playful interpretations? A crystal-embellished wool beanie hat, complete with subtly sparkling bunny ears.

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8. Gucci

Gucci’s 2023 Lunar New Year doesn’t focus on a single colour or even theme, but hops about in a joyful manner. Photo: @gucci/Instagram

Gucci’s Year of the Rabbit collection goes big on the theme of spring, with a campaign that’s just as evocative of Easter as it is Lunar New Year. No single colour defines the range; instead, a joyful combination of items in silk, wool and denim jump out at you in lavender, daffodil-yellow and spring-green.

Gucci’s 2023 Lunar New Year collection goes big on the spring theme. Photo: @gucci/Instagram

From clothing and handbags to shoes and watches, the collection is vibrant, hopeful, relaxed – and full of novelty.

9. Miu Miu

Miu Miu’s 2023 Lunar New Year collection is largely monochrome. Photo: Miu Miu

Italian luxury brand Miu Miu celebrates the Year of the Rabbit with a collection called “Shine a Light” that is simple but impactful – its monochrome colour scheme a refreshing change from the plentiful New Year reds.

A T-shirt from Miu Miu’s 2023 Lunar New Year collection. Photo: Miu Miu

The collegiate fit and occasional bunny logo keep things relaxed and casual.